Within weeks of launch, Textify had already seen great success, especially with its text-to-give option. “Those early adopters spoke into ways to improve processes and suggest features they wanted, and we’ve been able to continue to build and adapt Textify to truly meet the desires of our users.” “We were able to quickly develop a product, launch it, and remain in constant conversation with our early users,” said Amorim. Once the product launched, work was brought in-house for maintenance, sales, and support.
TAG employees who opted to be a part of the startup worked after hours as contractors to develop, brand, and market the software in exchange for payouts from the profits and future profit sharing in Textify. “We wanted to challenge our team to build something innovative while creating an opportunity for them to become entrepreneurs and reap the rewards of a starting company,” said Amorim. With a team of marketers and developers in house, TAG decided: why not build their own. The idea for the product was born from The A Group’s decade of experience working with clients – mainly churches, ministries, and nonprofits – who were seeking mobile marketing solutions but unable to find one service that met all of their needs. “Rather than try to fit our them into existing solutions we weren’t happy with, we decided to dream up our own.” “We saw an incredible need in the market as businesses and organizations were realizing how critical it was to have a text strategy, but weren’t finding solutions to meet their needs,” said Amorim. Textify is an easy-to-use and affordable text marketing and fundraising platform that gives businesses, artists, churches, and nonprofits the ability to communicate with supporters, recruit volunteers, send out special offers, accept donations, and sell products, all from a phone. Texting is critical to reaching an audience wherever they are.”
“Our phones are almost always within an arm’s reach, and most texts are read within minutes of being sent. “There are more cell phones than toothbrushes in the world,” said Maurilio Amorim, Founder and CEO of The A Group and Textify Mobile. Just weeks after launch, Textify is already witnessing great success, with nonprofit users raising thousands of dollars and acquiring hundreds of new donors using the texting platform. Textify was created through a unique entrepreneurial model that gave TAG employees the opportunity to be a part of the launch team in exchange for profit sharing. The A Group (TAG), a marketing and technology agency in Nashville, Tennessee, announces the launch of a sister company, Textify Mobile, a software-as-a-service startup designed to provide businesses and organizations with an easy-to-use text marketing and fundraising solution.
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